Alix Earle

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Alix Earle
Earle in April 2023
Born
Alix Ashley Earle

(2000-12-16) December 16, 2000
Monmouth County, New Jersey, U.S.
Alma materUniversity of Miami (BBA)
Years active2020–present
TikTok information
Page
Followers8.5 million
YouTube information
Channel
Subscribers348K

Alix Ashley Earle (born December 16, 2000) is an American social media personality who rose to popularity posting "Get Ready With Me" videos on TikTok in which she shares details of her personal life. She is known by online communities for promoting products in a way that rapidly increases sales, which has been dubbed by users as the "Alix Earle effect".[6]

Early life and education

Earle was born December 16, 2000,[7] in Monmouth County, New Jersey, to Thomas "TJ" Earle, a successful construction business owner in Wall Township, New Jersey, and Alisa Maniaci, who is of Italian descent.[8][1][9] Her parents met at Lynn University in Boca Raton, Florida.[10]

In July 2008, the New York Post reported that Earle's father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer prostitution scandal that resulted in Spitzer resigning as Governor of New York.[11] Earle's parents divorced in 2013 and her father married Dupré in October of that year.[10][8][1] Earle has a younger sister, Ashtin Earle, and three half-siblings from her father's second marriage.[12]

Earle graduated from Red Bank Catholic High School in 2019 and attended the University of Miami, where she graduated with a degree in marketing in 2023.[8][13]

Career

Social media

In February 2020 as a University of Miami freshman, Earle began posting on TikTok.[14] Her first video depicted her and her friends showing off their outfits, which were made of trash bags.[1]

In the summer of 2022, she was affected by acne stemming from large facial cysts. She initially avoided posting with the acne visible, but later decided to use her platform to help others struggling with the same issue.[15]

After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life.[3]

Upon graduation, Earle created the Alix Earle Scholarship for students at Miami Herbert Business School.[16]

In July 2025, Earle was named in the inaugural TIME100 Creators list, which recognized 100 influential online creators from around the world.[17]

Podcast and other ventures

In September 2023, Earle announced a podcast, Hot Mess with Alix Earle, produced by The Unwell Network, which is led by Alex Cooper.[18][19]

Earle was named in the Forbes 30 Under 30 list in 2023.[20]

In June 2024, Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.[21]

In 2025, Earle became an investor and brand partner for SipMargs, a company that sells canned cocktail margaritas.[22]

In May 2025, Earle was announced as a contestant on season 34 of Dancing with the Stars.[23] Partnered with Valentin Chmerkovskiy, she reached the finale and ultimately placed second behind Robert Irwin.[24]

In December 2025, Earle was announced as a strategic investor in Gorgie, a clean energy drink brand founded in 2022 by Michelle Cordeiro Grant.[25]

In March 2026, Earle announced her new skincare brand, Reale Actives[26] after a months-long teaser campaign with Easter egg clues across social media.[27]

Personal life

Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver with the New York Giants.[28][29][30] Earle and Berrios split in December 2025.[31]

In December 2022, Earle disclosed on video her use of the SSRI Lexapro to deal with anxiety issues she's had since high school.[32] In October 2023, Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.[33]

Filmography

Film

Year Title Role Note
2025 Happy Gilmore 2 Herself

Television

Year Title Role Note
2025 Dancing with the Stars Herself / Contestant Season 34; 2nd place
2026 Super Bowl LX halftime show Herself Television specials

Music video

Year Title Role Artist(s)
2024 "Girls" Female Lead The Kid Laroi
2026 "The Time of My Life" Female Lead Benson Boone

References

  1. Diaz, Anahy (January 13, 2023). "Alix Earle gained over 2 million TikTok followers in a month. Why people are obsessed". TODAY.com. NBC. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  2. Tietz, Kendall (January 23, 2023). "How TikTok's 'hot best friend' Alix Earle earns lucrative brand deals, causes product sales to skyrocket". FoxNews.com. Archived from the original on May 21, 2023. Retrieved August 13, 2023.
  3. Dickson, EJ (April 20, 2023). "How Alix Earle Became TikTok's It Girl". Rolling Stone. Retrieved August 13, 2023.
  4. Panchal, Ananya (March 20, 2023). "TikTok Star and University of Miami Student Alix Earle Signs With United Talent Agency". Sports Illustrated. Retrieved August 13, 2023.
  5. O’Brien, Sara Ashley. "How TikTok's 'Get Ready With Me' Queen Starts the Week". WSJ. Retrieved November 3, 2023.
  6. [1][2][3][4][5]
  7. "Alix Ashley Earle (@alix_earle) • Instagram photos and videos". www.instagram.com. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  8. Moore, Julia. "Who Is Alix Earle? All About the Viral TikTok Sensation". People Magazine. Archived from the original on May 30, 2023. Retrieved May 30, 2023.
  9. Chen, Tanya; Weiss, Geoff (December 28, 2022). "As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?". Insider. Archived from the original on August 27, 2023. Retrieved May 3, 2023.
  10. "Alix Earle's parents: What she's shared about mom Alisa, dad Tom and stepmom Ashley Dupre". TODAY.com. February 23, 2024. Retrieved April 3, 2024.
  11. Chiaramonte, Perry (July 26, 2008). "Ho-Broken! Shamed NJ BIG 'Fesses to Kristen Tryst". New York Post. Retrieved April 3, 2024.
  12. "Meet Alix Earle's 4 Siblings: All About Her Younger Sisters and Brother". Peoplemag. Retrieved July 9, 2024.
  13. Keller, Ilana (October 3, 2023). "From Sea Girt to TikTok famous: Red Bank Catholic grad Alix Earle hobnobbing with celebs". Asbury Park Press. Retrieved October 4, 2023.
  14. Schocket, Ryan (May 10, 2023). "Alix Earle Revealed How Sharing Her Cystic Acne Photos Made Her A TikTok Star". BuzzFeed. Archived from the original on May 25, 2023. Retrieved May 25, 2023.
  15. Stern, Howard (May 3, 2023). "Alix Earle's Struggle With Acne Helped Make Her a TikTok Star". YouTube. The Howard Stern Show. Archived from the original on May 28, 2023. Retrieved August 13, 2023.
  16. La Rouche Pietri, Natalie (August 5, 2023). "She's a 22-year-old TikTok star. Now, Alix Earle is funding a Miami college scholarship". Miami Herald. Archived from the original on August 27, 2023. Retrieved August 13, 2023.
  17. McCluskey, Megan (July 9, 2025). "Alix Earle: TIME100 Creators 2025". TIME. Retrieved July 10, 2025.
  18. White, Peter (August 8, 2023). "'Call Her Daddy's Alex Cooper Launches The Unwell Network, Signs Up Alix Earle & Madeline Argy". Deadline. Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  19. Tingley, Anna (September 14, 2023). "TikTok Star Alix Earle Announces Podcast 'Hot Mess' for Alex Cooper's Unwell Network (EXCLUSIVE)". Variety. Retrieved November 3, 2023.
  20. Hasan, Zoya (August 9, 2023). "30 Under 30 Local 2023: Miami". Forbes Magazine. Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  21. Paul, Larisha (June 28, 2024). "The Kid Laroi Formulates the Perfect Summer Night Out on New Single 'Girls'". Rolling Stone. Retrieved June 29, 2024.
  22. Kell, John. "Alix Earle Invests In Canned Cocktail Margarita Brand SipMargs". Forbes. Retrieved March 18, 2025.
  23. "'Dancing with the Stars' Names Alix Earle as Second Celebrity Contender for Mirror Ball Trophy in Season 34". People.com. Retrieved May 22, 2025.
  24. Mader, Daniel (November 25, 2025). "Who won Dancing with the Stars in 2025? Full results, highlights from Jordan Chiles and more in Season 34 finals". The Sporting News. Retrieved November 25, 2025.
  25. Werner, Kaleigh (December 16, 2025). "Alix Earle Joins Clean Energy Drink Brand Gorgie as Strategic Investor". Women's Wear Daily. Retrieved December 30, 2025.
  26. "EXCLUSIVE: Alix Earle Talks Acne Journey and Creating Reale Actives, Her New Skin Care Brand". Yahoo News. March 24, 2026. Retrieved March 25, 2026.
  27. Hinchliffe, Emma. "Alix Earle just launched her first brand—and the rollout was no accident". Fortune. Retrieved March 31, 2026.
  28. "Braxton Berrios and Alix Earle's Relationship Timeline". Peoplemag. Retrieved November 3, 2023.
  29. "Alix Earle and Taylor Swift: the NFL star girlfriends who took over Chiefs-Dolphins game in Germany". MARCA. November 5, 2023. Retrieved November 6, 2023.
  30. "All About Alix Earle's Boyfriend, Braxton Berrios". ELLE. June 6, 2024. Retrieved July 10, 2024.
  31. https://people.com/alix-earle-braxton-berrios-break-up-after-2-years-of-dating-11802418
  32. Valbuena, Betsy McKay, Shalini Ramachandran and John West | Design by Audrey (October 19, 2025). "'Girl, Take Your Crazy Pills!' Antidepressants Recast as a Hot Lifestyle Accessory". The Wall Street Journal. Retrieved October 19, 2025.{{cite web}}: CS1 maint: multiple names: authors list (link)
  33. Santino, Catherine (October 6, 2023). "Alix Earle Opens Up About Eating Disorder Battle". Us Weekly. Retrieved November 3, 2023.