Draft:Bracken Darrell

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Bracken P. Darrell
Born
Owensboro, Kentucky, United States
EducationHendrix College (B.A., 1985)
Harvard Business School (MBA, 1989)
OccupationBusinessman
Known forCEO of VF Corporation, former CEO of Logitech
TitleChief executive officer, VF Corporation

Bracken P. Darrell is the CEO of VF Corporation and the former CEO of Logitech.[1]

Early life and education

Darrell grew up in Owensboro, Kentucky, as one of four siblings.[2] His brother, Bart Darrell, was the president of Kentucky Wesleyan College.[3]

Darrell graduated from Daviess County High School in 1981.[3] In 1985 he earned a BA degree in English literature from Hendrix College and, in 1989, earned his MBA from Harvard Business School.[4][5]

Career

After graduating college and before earning his MBA, Darrell worked in public accounting for two years, and was eventually hired to do international auditing for PepsiCo.[3] Over his career he has held various positions at General Electric, Gillette and Arthur Andersen. At Procter & Gamble, he was the president of the Braun division and led the turnaround of Old Spice deodorant.[6] Darrell joined Whirlpool Corporation in 2008, where he became an executive vice president.[4] In 2012, he joined Logitech as president, and became CEO in early 2013.[5] In June 2023, Darrell became the CEO of VF Corporation.[7]

Darrell has been on the board of directors for Life Biosciences, an anti-aging startup,[8] and was a trustee for Hendrix College.[4]

References

  1. Kapner, Suzanne (January 3, 2024). "He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool?". WSJ. Retrieved January 3, 2024.
  2. Fortt, Jon (April 3, 2017). "Logitech CEO Bracken Darrell explains how he started from the bottom to ascend to the C-Suite". CNBC. Retrieved January 3, 2024.
  3. Johnson, Libby (February 4, 2019). "Logitech CEO credits Owensboro roots for humility, leadership skills". The Owensboro Times. Retrieved January 5, 2024.
  4. "Hendrix College Trustee, Grad Named President of Logitech". Arkansas Business — Business News, Real Estate, Law, Construction. March 19, 2012. Retrieved January 3, 2024.
  5. Smith, Jacquelyn (August 22, 2016). "A CEO says forgoing the Ivy League after high school taught him a lesson he uses to run a $3.6 billion company today". Business Insider. Retrieved January 3, 2024.
  6. Clark, Evan (June 20, 2023). "VF Names Bracken Darrell CEO". WWD. Retrieved January 3, 2024.
  7. "Vans sneakers maker VF taps Logitech's Bracken Darrell as CEO". June 20, 2023. Retrieved January 3, 2024.
  8. Mack, Heather (October 1, 2018). "Longevity Specialist Life Biosciences Steps Up Expansion Gambit". Wall Street Journal. Retrieved January 5, 2024.