Draft:Front Office Sports

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Front Office Sports
Available inEnglish
Created byAdam White
Russell Wilde
EditorDan Roberts (editor-in-chief)
URLwww.frontofficesports.com
CommercialYes
Current statusActive

Front Office Sports, also branded by its acronym FOS,[1] is an American news website centered around sports business.

History

Front Office Sports is a media and news organization covering sports business topics,[2] originally intended to create a newsletter network based around the business of sports.[3] It was established by Adam White while he was a student at the University of Miami (UM).[4] White has stated that the website has its origins rooted in a class project during his freshman year at UM, in 2014.[a] The following summer, White posted in a UM sport administration Facebook group asking if anyone wanted to be involved, with the only response coming from Russell Wilde, who is the organization's chief operating officer.[8] The two run FOS from New York,[8] with White serving as the organization's CEO.[4]

By 2021, the website's newsletter had accumulated over 500,000 free subscribers.[1] That year, the site rebranded as FOS,[1] and began selling paid subscriptions.[4] Also in 2021, FOS began working with Public, an investment app on the subscription product Insights, which was aimed at college students.[1] Run by former Goldman Sachs banker Liam Killingstad, Insights was sold as a $50 per month subscription service.[1]

In 2022, FOS raised $5 million from Crain Communications at around a $25 million valuation.[4] The following year, former CNN executive Jeff Zucker acquired a stake in FOS and also bought out Crain's shares.[9][10] In July 2024, FOS hired Dan Roberts as its editor-in-chief; Roberts previously served in the same role at Variant, an early stage venture fund, and Decrypt, a cryptocurrency news site.[11]

Notes

  1. While some sources cite 2013 as the organization's etablishment,[4] and others cite 2017,[5] most sources cite 2014.[3][6][7]

References

  1. Stenberg, Mark (September 14, 2021). "An Investment App Is Footing the Bill for College Students Using FOS' First Paid Product". Adweek. Retrieved April 16, 2026.
  2. "TD Garden Makes Front Office Sports' Inaugural Top 10 Venues List". TD Garden. May 22, 2024. Retrieved April 16, 2026.
  3. "Exclusive: Front Office Sports rebrands to FOS, expects profitability". Axios. March 16, 2021. Retrieved April 16, 2026.
  4. Katz, A. J. (October 2, 2023). "Former CNN Chief Jeff Zucker Makes Major Investment in Sports Business News Startup Front Office Sports". Adweek. Retrieved April 16, 2026.
  5. "From Class Project to Sports Media Entrepreneurial: Front Office Sport's Adam White". news.miami.edu. School of Education & Human Development. November 21, 2024. Retrieved April 16, 2026.
  6. Barber (August 3, 2020). "'Off the field business': Sports is still shaky but sports business publications see a lucrative play". Digiday. Retrieved April 16, 2026.
  7. Tracy, Andrew (June 26, 2025). "Content label Front Office Sports Studios launches under RedBird IMI umbrella". Realscreen. Retrieved April 16, 2026.
  8. Williams, Ashley A. (March 3, 2022). "University alumni create their own lane in the business of sports". news.miami.edu. Retrieved April 16, 2026.
  9. Pareso, Brad (October 3, 2023). "Former CNN Chief Jeff Zucker Invests in Front Office Sports". Adweek. Retrieved April 16, 2026.
  10. Fischer, Sara (October 2, 2023). "Former CNN boss Jeff Zucker to buy into Front Office Sports". Axios. Retrieved April 16, 2026.
  11. Pareso, Brad (July 23, 2024). "FOS Hires New Top Editor". Adweek. Retrieved April 16, 2026.