Rádio Bandeirantes

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Bandeirantes
TypeRadio broadcasting
GenreAll-news radio
FoundedMay 6, 1937
Headquarters
São Paulo, São Paulo
,
BRA
Area served
Brazil
OwnerGrupo Bandeirantes de Comunicação
ParentBand
Band FM
BandNews FM
Bradesco Esportes FM
(São Paulo, Rio de Janeiro)
Esportes FM
(Belo Horizonte, Porto Alegre)
Websitewww.band.com.br/radio-bandeirantes

Bandeirantes is a Brazilian radio network focused on news, sports, and entertainment, based in São Paulo, property of Grupo Bandeirantes de Comunicação. It began broadcasting on May 6, 1937, initially featuring musical and cultural programming, later expanding into journalism and sports coverage.[1]

Since May 15, 2026, Bandeirantes has been operating on the 107.3 MHz (FM) frequency in São Paulo.[2]

History

The station, initially called Sociedade Bandeirante de Radiodifusão, was inaugurated on May 6, 1937 by José Pires Oliveira Dias on Rua São Bento, in the center of São Paulo, where its first studios and auditorium were located.[1]

In 1944, it was bought by Paulo Machado de Carvalho, who three years later sold it to Adhemar de Barros. The following year, the station was owned by Adhemar's son-in-law, João Jorge Saad.[3]

On November 3, 2015, Rádio Bandeirantes became available to subscribers of the Brazilian satellite television operator Sky Brasil, along with three other Grupo Bandeirantes radio stations: BandNews FM, Band FM, and Nativa FM.[4][5]

On May 6, 2026, the network's 89th anniversary, it unveiled a new multimedia studio and a renewed visual identity.[6][7] As part of the rebranding, the station dropped the word "Rádio" from its name, now referring to itself simply as Bandeirantes, to reflect its multiplatform positioning across audio, video, streaming, and digital media.[8][9] The "RB" acronym in the logo was reinterpreted to stand for "Rede Bandeirantes" (Bandeirantes Network).[9]

References

  1. "Inaugurou se hontem a Sociedade Bandeirante de Radio Diffusão (Radio Society Diffusion of Bandeirante inaugurated)". Folha da Manhã (Sao Paulo). May 7, 1937.
  2. Bandeirantes agora é 107.3 FM em São Paulo at the Wayback Machine (archived May 15, 2026)
  3. Panorama do Rádio em São Paulo at the Wayback Machine (archived May 16, 2026)
  4. "SKY adiciona emissoras de rádio do Grupo Bandeirantes". TV Magazine (in Portuguese). Archived from the original on December 6, 2021. Retrieved July 1, 2026.
  5. "Emissoras de rádio do Grupo Bandeirantes chegam aos canais de áudio da SKY". Exorbeo (in Portuguese). November 3, 2015. Archived from the original on November 12, 2015. Retrieved July 1, 2026.
  6. "Novo estúdio mostra relevância da Bandeirantes, diz CEO da Band". www.band.com.br (in Portuguese). May 6, 2026. Archived from the original on July 1, 2026. Retrieved July 1, 2026.
  7. Redação, Por (May 6, 2026). "Bandeirantes inaugura estúdio multimídia no dia em que completa 89 anos". www.band.com.br. Archived from the original on July 1, 2026. Retrieved July 1, 2026.
  8. Massaro, Carlos (May 6, 2026). "Bandeirantes inaugura estúdio multimídia e apresenta nova identidade visual em seus 89 anos". tudoradio.com. Archived from the original on May 8, 2026. Retrieved July 1, 2026.
  9. "Rádio Bandeirantes vai abolir a palavra rádio da marca". yaconews.com. April 30, 2026. Archived from the original on July 1, 2026. Retrieved July 1, 2026.