That's the Way of the World (film)

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That's the Way of the World
Original 1975 theatrical poster
Directed bySig Shore
Written byRobert Lipsyte
Produced bySig Shore
StarringHarvey Keitel
Ed Nelson
Earth, Wind & Fire
CinematographyAlan Metzger
Edited byBruce Wittkin
Music byMaurice White
Production
company
Distributed byUnited Artists
Release date
  • June 20, 1975 (1975-06-20)
Running time
100 minutes
CountryUnited States
LanguageEnglish

That's the Way of the World is a 1975 film produced and directed by Sig Shore and starring Harvey Keitel. It features the music of R&B/Funk group Earth, Wind & Fire (who also appear in the picture as a fictionalized version of themselves). The film depicts the music business and the life of record executives. A soundtrack by Earth, Wind & Fire released in the same year eventually became one of the group's landmark albums.

Plot

Coleman Buckmaster, also known as "the Golden Ear", is a producer extraordinaire for A-Chord Records. In the midst of working slavishly to complete the debut album of "the Group", Buckmaster is forced to put their project on the back-burner in favor of a new signing to A-Chord, "the Pages," Velour, Gary and Franklin. According to label head Carlton James, the Pages represent good, old-fashioned, wholesome family values. According to Buckmaster, they represent everything wrong with the music business: a soulless pastiche of cheese-on-white-bread, and he wants nothing to do with them. However, due to his contract, he is forced to turn the flat song of their demo, "Joy, Joy, Joy" into a workable hit. In the meantime, he ends up in a relationship with Velour, seemingly also against his will, but he is able to use the relationship to his and the Group's advantage, then to break the news of a makeshift marriage to Velour, updated her part of the music contract, the Pages. A twist where everybody wins.

Cast

See also