DD Odia

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DD Odia
TypeBroadcast television network
Country
AvailabilityIndia and parts of Asia, China and Gulf countries.
HeadquartersBhubaneshwar, Odisha, India
OwnerPrasar Bharati
Launch date
15 August 1994 (1994-08-15) as DD-6
1 April 2001 (2001-04-01) as DD Odia
Former names
DD-6
Picture format
1080i HDTV
(downscaled to 576i for the SDTV feed)
Official website
www.ddkbbsr.gov.in[1]
LanguageOdia, Santali, Sambalpuri

DD Odia is an Indian Odia-language state-owned television network serving the state of Odisha, supported by the Doordarshan stations in Bhubaneshwar, Sambalpur, and Bhawanipatna, launched in 1994. It is a generalist television network airing entertainment, cultural, and infotainment programming, along with news and current affairs.[2]

History

DD Odia[3] is a satellite channel broadcasting in Odia, launched in 1994. DD Odia broadcasts serials, cultural programmes, infotainment programmes, news and current affairs etc.[4] Most of its programmes are produced at Doordarshan Kendras of Bhubaneshwar, Sambalpur and Bhawanipatna. While the weekly transmission hours for the terrestrial channel with satellite support is 37 hours and 30 min, for the satellite (DD-6-Odia) it is 168 hours. DD-6 programmes are mostly related to Odia films, folk dance, music, and other cultural programmes only besides regional news. DD Odia grabs about 29% of the Total Market share in India. It reaches to almost 23% of the total population in India.

See also

References

  1. "DD Odia launches disabled-friendly news website". dna. Aurosmita Acharya. 1 December 2014. Retrieved 13 October 2016.
  2. Mazumder, Subarna (November 2011). "The Role of Doordarshan and Private Broadcasters (NDTV) in Social Development in India: A Comparative Study from year 2000 to 2008" (PDF). ResearchGate. p. 196. Retrieved 6 June 2026.
  3. "DD Odia – LyngSat". lyngsat.com. Retrieved 13 October 2016.
  4. "Oriya Channels". ORIYA NEWS. 3 July 2011. Archived from the original on 14 October 2016. Retrieved 13 October 2016.