Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Marielaeti2b (talk) 16:28, 11 June 2026 (UTC)
2btube is a Spanish-language multi-channel network (MCN) and digital media company headquartered in Madrid, Spain. Founded in 2014, the company represents and provides services to Spanish-speaking content creators on YouTube and other social and video platforms, and works with brands on influencer marketing and branded content.[1][2][3] It is listed as a partner in the YouTube Creator Services Directory and in Meta's Third-Party Partner Program for creators.[4][5]
History
2btube was founded in September 2014 in Madrid by Fabienne Fourquet, a former A+E Networks and Canal+ executive, and media entrepreneur Bastian Manintveld, with the aim of professionalising the ecosystem of Spanish-speaking digital content creators.[1]
Within two years of its launch, the network represented around 150 creators and was approaching 400 million monthly views; Wired described it at the time as the 24th-largest multi-channel network in the world.[3] By 2017 it represented a roster of around 600 creators reaching more than 100 million YouTube subscribers and roughly one billion monthly video views.[1][6]
In 2016, the company ran a two-week summer camp near Madrid, held at Francisco de Vitoria University, aimed at teaching young people how to become YouTubers; the camp was the subject of a feature in Wired.[7][3] The same year it expanded its children's vertical, 2bkids.[7]
In May 2017, 2btube launched a dedicated music division, 2btunes, to manage and monetise YouTube musicians, with artists including Alex Aiono.[1][2] In June 2017, it signed an agreement with AwesomenessTV to produce and manage the company's Spanish-language YouTube presence.[6]
In December 2018, 2btube acquired a majority stake in the Ecuadorian production company Touché Films, the studio behind the Spanish-language comedy channel Enchufe.tv, which at the time had close to 20 million YouTube subscribers; the deal was announced in January 2019.[8]
Operations
2btube operates across several lines of business, including a creator network, an influencer-marketing and branded-content agency, content production, and creator financial services. The company has maintained offices in Madrid, Miami, Mexico City and Quito.
References
- Weiss, Geoff (11 May 2017). "Spanish MCN '2btube' Launches Music Vertical With Alex Aiono, Natasha Bedingfield". Tubefilter. Retrieved 11 June 2026.
- "Spanish MCN 2btube launches a dedicated music division". Music Ally. 12 May 2017. Retrieved 11 June 2026.
- "Inside the 'University of YouTube' where children are transformed into YouTubers". Wired. 2016. Retrieved 11 June 2026.
- "2btube". YouTube Creator Services Directory. YouTube. Retrieved 11 June 2026.
- "Third-Party Partner Program". Meta for Creators. Meta Platforms. Retrieved 11 June 2026.
- "AwesomenessTV To Expand Spanish Presence In New Pact With 2btube". Tubefilter. 21 June 2017. Retrieved 11 June 2026.
- "There's Now A Summer Camp That Wants To Teach Teens How To Become YouTube Stars". Tubefilter. 18 May 2016. Retrieved 11 June 2026.
- Ramos-Weiner, Maribel (15 January 2019). "2btube acquires a majority stake in EnchufeTV/Touché Films". PRODU. Retrieved 11 June 2026.
Category:Mass media companies of Spain
Category:Companies based in Madrid