Amritanshu Gupta (born June 14, 1986) is an Indian entrepreneur, former radio journalist, and a talent manager. He is the founder of Keynchi Worldwide Ventures and manages former Indian cricket legends Virender Sehwag, VVS Laxman among others. He has also worked with several business leaders and brands on endorsements, digital strategy, and campaigns that received industry awards.
Prior to his work in talent management, Gupta worked in radio broadcasting, where he became known for audience-engagement campaigns, celebrity interviews, and public-interest initiatives. While associated with Red FM and Fever FM, he was involved in campaigns that received industry recognition, including honors at the India Radio Forum Awards and the New York Festivals Radio Awards.
Notable campaigns
Gupta first came into the public eye when, inspired by the film My Name is Khan, he staged a campaign to meet Bollywood star Shah Rukh Khan. Supported by Indian radio station Red FM, Gupta tracked Khan across Mumbai in an effort to meet him. He finally took to camping outside Shah Rukh Khan's home in Mannat for three days until Khan relented and agreed to meet Gupta. The meeting resulted in a very candid interview that was aired on Red FM.[1][2]
Gupta continued his association with Red FM, launching an investigative campaign titled "Jaasoos" in which he did a series of sting operations, and then played a pivotal role in an interview series titled "Red Arrest", which won the best media campaign award at the India Radio Forum Awards 2012.[3]
Gupta left Red FM for Fever 104 FM, where he launched a campaign to have a road in Delhi named for Sachin Tendulkar, the legendary cricketer. As of July 2013, the campaign has not achieved its desired result.[4][5]
Other campaigns , Talent management and digital career
In June 2012, Gupta produced the program "The day a common man wanted to stand for the Indian Presidential election", which was recognized by New York Festivals as the Best Human Interest story in its 2013 World's Best Radio awards. In this campaign Gupta demonstrated the power of the Indian Constitution by making a common man stand for the Indian Presidential Elections.[6]
Then, in a campaign called "Mission Rihayee", he helped a prisoner who had been languishing in Delhi's Tihar Jail for committing a petty crime and being unable to pay the penalty which came with the jail sentence. Gupta not only helped free him but also helped him in getting a job.[7]
This was followed by a campaign in which he helped an HIV positive victim fight discrimination and find a house in Delhi. In the process, Gupta helped the man reunite with his family. This Program got Gupta an award for the best Community Service at the prestigious 2013 New York Festivals.[8]
In the aftermath of the devastating Uttarakhand floods, Gupta helped rescue a family which was stranded there, ensuring that the Uttarakhand Chief Minister himself looked into the matter.
Following his broadcasting career, Gupta entered sports talent management in 2015, when he began exclusively managing former Indian cricket legend Virender Sehwag following Sehwag’s retirement from international cricket. Gupta has been credited with commercial and digital initiatives during the growth of Sehwag’s post-retirement social media rise. He later added VVS Laxman and Venkatesh Prasad among others to his client roster.
In 2021, Gupta founded ‘’Keynchi Worldwide Ventures”, a company involved in athlete management, endorsements, brand partnerships, and digital campaigns.
Beyond sports management, Gupta has also worked with business leaders, brands, and public institutions on digital strategy , social media management , and communication initiatives.
References
- "planetsrk Resources and Information". ww1.planetsrk.com. Archived from the original on December 28, 2021.
- "My name is Amritanshu, & I Met Shah Rukh Khan!!".
- "IRF 2012; Mirchi takes the cake; RED FM gets best station recognition". 23 May 2012.
- "Will Delhi Have 'Tendulkar Street?' - India Real Time - WSJ". Archived from the original on 2016-03-25. Retrieved 2017-08-04.
- "Chandni Chowk Won't Become Tendulkar Street - India Real Time - WSJ". Archived from the original on 2016-03-17. Retrieved 2017-08-04.
- "2013 World's Best Radio Programs Winners". New York Festivals. Archived from the original on 22 December 2015. Retrieved 9 July 2013.
- "New York Festivals - 2013 World's Best Radio Programs™ Winners". www.newyorkfestivals.com. Archived from the original on 2015-12-22.
- ↵http://www.newyorkfestivals.com/worldsbestradio/2013/pieces.php?iid=458985&pid=1 Archived 2015-12-22 at the Wayback Machine
Category:Indian radio journalists Category:Living people Category:Year of birth missing (living people) Category:Place of birth missing (living people)