Draft:Assetz Property Group

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Assetz Property Group
TypePrivate
IndustryReal estate development
Founded2006 (2006)
FounderBen Salmon
Headquarters
Bengaluru
,
India
Area served
Bengaluru, India
Key people
Akshay Dewani (Executive Director & CEO)
Sunil Pareek (Executive Director & CIO)
Ben Salmon (Chairman)
ProductsResidential apartments
Plotted developments
Townships
Websiteassetzproperty.com

Assetz Property Group is a privately held real estate development company headquartered in Bengaluru, Karnataka, India. The company develops residential communities, plotted developments, and mixed-use townships primarily within Bengaluru. As of 2025, Assetz has a portfolio spanning approximately 50 million square feet of developed and ongoing projects, encompassing around 24,000 units across more than 50 projects.[1][2]

History

Assetz Property Group was founded in 2006.[3]

The company initially focused on commercial real estate, developing properties including Vrindavan Tech Village (which later became part of Embassy Tech Village), Global Tech Park, Thimphu Tech Park, and Assetz House. Over subsequent years, the company transitioned its primary focus to residential real estate.[4]

Between 2023 and 2025, Assetz acquired 16 land parcels totalling more than 200 acres in Bengaluru, representing a Gross Development Value (GDV) of approximately ₹15,000 crore. The company planned to develop over 15 million sq ft of saleable area and more than 7,500 homes from this land bank.[5][6]

Operations

Assetz's developments are concentrated in Bengaluru's primary residential growth corridors — North, South, and South-East Bengaluru. The company employs a joint development model, partnering with landowners, and operates across three development categories: residential apartment townships, plotted communities, and mixed-use projects.[7][8]

Assetz has attracted institutional capital from global investors. The company raised approximately ₹1,000 crore for residential projects in 2018, and has been reported to have partnerships with international financial institutions.[9]

Notable Projects

Assetz 63° East

A 26-acre township development in Sarjapur, South-East Bengaluru. The project was developed in multiple phases and is among the company's flagship residential communities. The development won the Green Project of the Year — Residential award at the 13th Construction Week India Awards in 2023[10] and the GRI Awards Sustainable Project of the Year in 2024.[11]

Assetz Marq

Assetz Marq is a township project in Whitefield, East Bengaluru. Phase 2 of the development (Assetz Marq 2.0) received the Residential Project of the Year award at the RICS South Asia Awards 2025.[12]

Assetz Mizumi Reserve

Assetz Mizumi Reserve is a large-format integrated township project located off Hosur Road (HSR Layout area), South-East Bengaluru. The first stage of the development spans approximately 25 acres and the master plan allocates approximately 77% of the site to open spaces and landscaped areas.[13]

Assetz Meru & Meadow

A residential development on Kanakapura Main Road, South Bengaluru, within proximity to Doddakallasandra Metro Station. The project received 3rd Place for Architectural Highlight of the Year at the GRI Awards India 2025.[14]

Assetz Sora & Saki

A residential development within the KIADB Hardware & IT Park, North Bengaluru, comprising approximately 990 apartments spanning approximately 11.28 acres.[15]

Assetz The Secret Lake

A plotted residential development on IVC Road, Devanahalli, North Bengaluru, comprising 701 residential plots across approximately 44 acres, adjacent to a lake.[16][17]

Assetz Promise of Spring

A plotted development along the Bengaluru–Hyderabad Highway in Devanahalli, North Bengaluru, spanning approximately 23 acres and incorporating biophilic planning principles.[18]

Sustainability

Carbon Healing Programme

Assetz operates under a sustainability framework it terms 'Carbon Healing,' marketed through its residential developments as 'Carbon Healing Homes.' The programme's stated goals include reducing household carbon footprints through three focus areas: reducing resource consumption, reusing materials and water, and incorporating renewable energy and ecological restoration features.[19]

Standard features across developments under this programme include rainwater harvesting, dual-piping with treated water reused for landscaping, on-site sewage treatment plants, organic waste converters, solar-powered common area lighting, and sun-path analysis used in building orientation to maximise natural ventilation.[20][21]

Awards & Recognition

YearAward PlatformAward / RecognitionProject / Entity
2015CREDAI Care AwardsBest Dwelling (Above 1500 Sq. Ft.) & Best Innovative DesigningAssetz 27 Park
20179th Realty+ Excellence AwardsUltra Luxury-Lifestyle Project of the YearAssetz Stratos
20238th India Property AwardsDeveloper of the Year — South India (Sustainable Development)Assetz Property Group
202315th Realty+ Excellence AwardsDesign Project of the YearAssetz 38 & Banyan
202313th Construction Week India AwardsGreen Project of the Year — ResidentialAssetz 63° East
2024Real Estate Business Excellence AwardsBrand of the Year — Real EstateAssetz Property Group
2024Real Estate Business Excellence AwardsLuxury Project of the Year66 & Shibui
2024GRI Awards IndiaSustainable Project of the YearAssetz 63° East
2025ET Real Estate Conclave & AwardsPlotted Development Project — Completed (North)Assetz Earth & Essence
2025RICS South Asia AwardsResidential Project of the YearAssetz Marq 2.0
202515th Construction Week India AwardsReal Estate Company of the Year — SouthAssetz Property Group
2025GRI Awards IndiaArchitectural Highlight of the Year (3rd Place)Assetz Meru & Meadow
202517th Realty+ Excellence AwardsDeveloper of the Year — Residential (Joint Winner)Assetz Property Group
2025ET Now Best Realty BrandsBest Realty Brand — Iconic Brand of South IndiaAssetz Property Group

References

  1. "Assetz Group poised for sustained growth: Sunil Pareek, Executive Director". The Economic Times. 11 September 2025.
  2. "How Assetz Redesigns Modern Living in Bengaluru". Business India. 25 September 2025.
  3. "Ben Salmon — Member Profile". GRI Institute.
  4. "How Assetz Redesigns Modern Living in Bengaluru". Business India. 25 September 2025.
  5. "Assetz ties new land parcels with GDV of Rs 15,000 crore over the last 2 years". The Economic Times. 17 April 2025.
  6. "Assetz to launch 6.5 mn sq ft in FY26, secures Rs 15,000 cr housing GDV". Business Standard. 16 April 2025.
  7. "Assetz to launch 6.5 mn sq ft in FY26, secures Rs 15,000 cr housing GDV". Business Standard. 16 April 2025.
  8. "Assetz ties new land parcels with GDV of Rs 15,000 crore over the last 2 years". The Economic Times. 17 April 2025.
  9. "Assetz property raised Rs 1,000 cr for residential projects". The Economic Times. 2018.
  10. "CW Awards 2023: The Winners Take It All". Construction Week India. 2023.
  11. "GRI Awards India 2024". GRI Institute.
  12. "RICS South Asia Awards 2025 Winners Brochure" (PDF). Royal Institution of Chartered Surveyors. 2025.
  13. "Assetz Mizumi". Construction Week Online. February 2026.
  14. "GRI Awards Real Estate India 2025 — Winners Announced". GRI Institute. 2025.
  15. "Assetz Property Group's Sora & Saki". Construction Week Online.
  16. "Assetz: 700 plots in Bengaluru". Construction Week Online.
  17. "Assetz acquires 200 acres land to deliver over 7,500 homes in Bengaluru". Economic Times Realty.
  18. "Assetz Property Group's Promise of Spring". Construction Week Online.
  19. "Assetz launches New Towers in its 26-acre sustainable township". Business Standard. ANI. 11 February 2022.
  20. "Assetz Property Group launches Tower B at 63° East in Bangalore". Construction Week India. 14 June 2019.
  21. "Assetz launches New Towers in its 26-acre sustainable township". Business Standard. ANI. 11 February 2022.

Category:Real estate companies of India Category:Companies based in Bengaluru Category:Real estate companies established in 2006 Category:2006 establishments in Karnataka