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NEXARDA
NEXARDA Logo
Official NEXARDA Logo (2022 - Present)
Type of businessPrivate company limited by shares
Type of site
Comparison shopping website
Available inEnglish
FoundedApril 27, 2020 (2020-04-27)
HeadquartersUnited Kingdom
Area servedWorldwide
OwnerNEXARDA LTD
FounderLiam Allen
Key peopleLiam Allen (CEO)
IndustryVideo game industry
URLnexarda.com
RegistrationOptional
LaunchedSeptember 2018
Written inPHP

NEXARDA is a price comparison website that allows shoppers to save money online when buying video games, game consoles and gaming gear. The service launched in September 2018 and is free to use. It currently supports 95 retailers[1] and all major platforms including PC, VR, console, mobile and cloud gaming. The platform has over 75,000 tracked price offers, 3,000 video games, 1,000 game franchises and 4,000 game companies (developers & publishers).

History

NEXARDA was launched in September 2018 as a price comparison service based in the United Kingdom, later in April 2020 the company became incorporated as NEXARDA LTD and became responsible for maintaining the website.

Business model

The business uses an affiliate marketing scheme - depending on the retailer users buy from, NEXARDA receives a commission on each sale through an affiliate network using affiliate links. The site scans prices automatically 24/7 using price feeds, APIs and web scraping. The website has a group of active volunteers who help run the site by doing tasks including data entry, advertising, website testing and content moderation.

Retailer types (differences)

NEXARDA works with 3 different types of online retailers: Official Stores, Key Sellers & Marketplaces. The key differences:

  • Official Stores provide genuine copies of products to users, sourced directly from game developers & publishers.
  • Key Sellers provide resold versions of product codes/keys to users at significantly cheaper prices (usually with region restrictions).
  • Marketplaces provide second-hand product codes/keys to users at significantly cheaper prices but are sold by individuals (vendors) through the website acting as a middleman.


Launched: September 2018

Founded: April 2020[2]

Founder: Liam Allen

Owner: NEXARDA LTD

Registration: Optional

Available in: English

Current status: Active

Area served: Worldwide

Written in: PHP

Official website: nexarda.com

NEXARDA - Logo
The official NEXARDA logo.

References

  1. "Retailers on NEXARDA™ - The Video Game Price Comparison Website!". NEXARDA™ - Game more, for less!. Retrieved 2022-11-20.
  2. "NEXARDA LTD overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2022-11-20.

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