Leana Deeb

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Leana Deeb
Deeb in 2024
OccupationsContent creator, app founder
AwardsForbes 30 Under 30 (2026), Time 100 Creators (2025)

Leana Deeb is an American content creator of Palestinian and Uruguayan heritage best known for her fitness and mental well-being focused content. She is also known for wearing a hijab in her fitness-focused content. She is the founder of mental health and fitness app Uplift You.

Biography

Deeb, who is of Uruguayan and Palestinian heritage,[1] is based in the United States.[2] She first began rising to fame after starting to post videos in October 2022.[3] In March 2023, however, she began wearing the hijab.[4] That same year, she removed all of her old posts and replaced them with posts of her working out in modest attire, including the hijab.[5]

In addition to her workouts, she has discussed her diet, emphasizing hydration and eating sufficiently to fuel her workouts,[6] and has also emphasized her mental health and being a mental health advocate.[1] She has discussed the business of being a creator, and claims to have between 15 to 18 employees helping her with her content creation.[7] She has also discussed the logistics of working out as a hijabi Muslim, especially during Ramadan.[8]

Deeb collaborated with Gymshark in 2025 to release a collection of modest gymwear,[9] including tunics, hijabs, abayas, hoodies, and joggers.[10][11] This also involved what Gymshark claimed to be the "World's First Modest Billboard", actually a massive mural[3] made out of a mixture of paint and fabric.[12] That same year, she headlined Dubai Active[13] and spoke at the Oxford Union.[14]

She has also created a fitness and workout app, Uplift You.[15][5]

Deeb was included in the TikTok Discover List in 2026.[16] She was also named to the Time 100 Creators in 2025[5] and to the Forbes 30 Under 30 in 2026.[15]

References

  1. "Leana Deeb on modest activewear, faith, and finding true strength within". Khaleej Times. Retrieved 2026-06-27.
  2. "Why fitness influencer Leana Deeb says supplements should support consistency, not shortcuts". The Economic Times. 2026-01-26. ISSN 0013-0389. Retrieved 2026-06-27.
  3. Ahmed, Juber (2023-08-31). "Gymshark Reveals First Ever 3D Modest Billboard Featuring Leana Deeb - British Muslim Magazine". British Muslim Magazine. Retrieved 2026-06-27.
  4. Bottomley, Tom (2025-01-21). "In Pictures: Gymshark's new modest collection with influencer Leana Deeb". TheIndustry.fashion. Retrieved 2026-06-27.
  5. "Leana Deeb: TIME100 Creators 2025". TIME. 2025-07-09. Retrieved 2026-06-27.
  6. "What fitness influencer Leana Deeb eats in a day to fuel workouts, focus, and recovery". The Economic Times. 2026-01-16. ISSN 0013-0389. Retrieved 2026-06-27.
  7. Shepherd, Ian. "The Business Blueprint Behind Social Media's Rising Stars". Forbes. Retrieved 2026-06-27.
  8. Bains, Devinder (2025-02-28). "The Expert's Guide To Working Out During Ramadan". Vogue. Retrieved 2026-06-27.
  9. "Leana Deeb and Gymshark Just Solved Your Modest Gymwear Dilemma". Hypebae. 2025-01-20. Retrieved 2026-06-27.
  10. "Why Gymshark x Leana Deeb's 'modest gymwear' launch is a historic move". Women's Health. 2025-01-17. Retrieved 2026-06-27.
  11. "Leana Deeb". TrendHunter.
  12. "Ad of the Day: Gymshark mural depicting Leana Deeb is a mix of paint and real fabric". The Drum. Retrieved 2026-06-27.
  13. Friday (2025-10-18). "Leana Deeb: Empowering women through fitness and fashion". Gulf News. Retrieved 2026-06-27.
  14. Barnett, Bee (2025-06-29). "Oxford Union: This House Believes that the Commodification of Women's Bodies Has Gone Too Far". The Oxford Blue. Retrieved 2026-06-27.
  15. "Leana Deeb". Forbes. Retrieved 2026-06-27.
  16. Shafer, Ellise (2026-02-25). "TikTok Discover List 2026: Irene Suwandi, Leana Deeb, Olly Bowman and More (EXCLUSIVE)". Variety. Retrieved 2026-06-27.