Myx

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Myx
The Beat of our Culture
CountryPhilippines
HeadquartersABS-CBN Broadcasting Center, Diliman, Quezon City, Metro Manila, Philippines
Programming
LanguagesEnglish (main)
Filipino (secondary)
Picture format1080i (HDTV)
Ownership
OwnerABS-CBN Corporation
ParentCreative Programs
Sister channels
History
LaunchedNovember 20, 2000 (2000-11-20)
Links
Websitemyx.global Edit this at Wikidata
Availability
Terrestrial
SkyCable Metro ManilaChannel 23
SkyTV Metro ManilaChannel 205
Cignal TV NationwideChannel 150
SatLite NationwideChannel 111
G Sat NationwideChannel 22
Streaming media
iWantWatch live

Myx (/ˈmɪks/, stylized as MYX or myx and pronounced as mix) is a Filipino pay television channel based in Quezon City and owned by Creative Programs, a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audience with music video as its primary content.

It was introduced as a programming block on free-to air television through the now-defunct television network Studio 23 in 2000, airing in morning, afternoon and late evening time slots.[1] A standalone 24-hour pay channel was introduced in 2002, and an international version of the channel was created in 2007.[2] Myx is notable for showing lyrics on music videos which was adapted from karaoke, a popular pastime in Asia.[3] Since 2006, Myx has given the annual Myx Music Awards to the most influential personalities in the Philippine music industry.

History

Logo used from 2002 to 2021.

Myx began airing as a programming block on ABS-CBN's sister television network, Studio 23 (later S+A from 2014 to 2020 and now Aliw Channel 23) on November 20, 2000. A Philippine Daily Inquirer feature published in December 2000 indicated that Myx would officially launch on January 1, 2001 at 1:00 a.m.[4] It was intended to be the replacement of MTV Philippines. It aired on Studio 23 before primetime and after primetime hours.[1] During that time, Myx featured the widest variety of music from different genres such as pop, rock, urban, world and ethnic, and dance.[4][3]

In June 2002, ABS-CBN merged Myx on Channel 23 with the then-top-rated music cable channel, VID-OK. The Myx name was retained, but with VID-OK's style of playing music videos with lyrics.[3]

In June 2009, Myx, along with Lifestyle Network underwent a change of image.[5]

On January 16, 2014, Myx stopped airing on Studio 23 when the channel was renamed to ABS-CBN Sports and Action (S+A).[6] In 2018, Myx was added to the ABS-CBN TV Plus digital terrestrial platform on channel 12.[7] It was later removed in 2020 due to the shutdown of ABS-CBN TV Plus, when the company's broadcasting franchise expired without renewal.[8]

In June 2021, Myx in the Philippines and its international version adopted a common logo, introduced internationally the year before, and merged their digital assets.

In July 2021, Cignal TV owned by MediaQuest Holdings partnered with ABS-CBN Corporation to add Myx and its sister channel Cinema One to Cignal's channel line-up as a free trial and later as "add-ons" for lower plans.[9]

On September 1, 2025, the channel migrated to the 16:9 anamorphic widescreen format. The change allowed for a widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.

VJs and hosts

Myx has produced some of the most popular VJs in the country, including Lourd de Veyra, Luis Manzano, Geoff Eigenmann, Heart Evangelista, Nikki Gil, Bernard Palanca, and Iya Villania. Since 2007, Myx has produced the annual Myx VJ Search with the aim of searching the country's best VJs; the finalists will be given the chance to be a VJ on Myx. Myx currently has six VJs—Kring Prologo, Jarren Garcia, Robbie Jaworski, Ameera Almamari, Ella Regudo and Ozzie Llige; the channel previously had more, but after losing the broadcast franchise, the other VJs were laid off as part of corporate retrenchment at ABS-CBN.[10]

Programming

Myx programming consists primarily of themed blocks of music videos and music chart shows, as well as concerts, events, and live performances. In addition, the station airs several additional programs, among them the talk show I Feel U, hosted by Toni Gonzaga,[11] and the talk show We Rise Together, featuring artists from the ABS-CBN-owned Rise Artists Studio.[12] It airs on MYX every Wednesday, Thursday and Friday, 7:00am and 8:00pm.[13]

Since 2022, Myx both International and Philippines feed refreshed its programming by removing the theme blocks of music videos and added more lifestyle and general entertainment shows in order to expand its selection towards the global audience (except for chart shows only available to Philippine feed).

Both Philippine and International feed of Myx Global airs only two music programs daily, Myx Press Play and The OPM Hour.

From August 18, 2025, Myx Daily Top 10 stopped airing as a TV show and it will continue as a segment of Myx Now, but the chart show results is only available on the Myx Global website.[14]

Daily shows
  • Myx Press Play
    • features different music hits of OPM. (International feed only)
    • features different music genres of OPM and international artist. (Philippine feed only)
  • The OPM Hour (Philippine and International feed only) - features different music genres of OPM.
  • Myx Now
    • Myx Daily Top 10 – features the top 10 most voted and most requested local and foreign music videos every Mondays to Fridays.
Chart shows
  • Myx Hit Chart – features the top 20 most voted and most requested local and foreign music videos in a weekly basis.
  • Myx International Top 20 (M.I.T. 20) – features the top 20 most voted and most requested foreign music videos weekly.
  • Pinoy Myx Countdown – features the top 20 most voted and most requested local music videos weekly.
Weekly shows
  • Booked
  • Clocked Out
  • Island Block Party
  • Myx Hits Different
  • Myx Live!
  • Myx Presents
    • Myx Presents: The Music Room
  • Myxclusives
  • The Crossover
  • The Ripple
Special shows
Former
Former segments
  • Kwento ng Kanta – features a story of how famous hits of your favorite artists started.
  • Myx Celebrity VJ – a guest celebrity VJ invades your favorite Myx shows monthly.
  • Myx Headliner – the featured artist of the month gives a 1-minute feature about themselves.
  • Myx Premiere – local music videos that have not premiered in any other platforms yet or will be premiering ahead from any online websites premieres on Myx for the first time in this segment. Foreign music videos are shown on Myx for the first time on Pop Myx.
  • Myx Speaks – local and/or foreign artist interview on music career and music.
  • Myx Spotlight - Myx gives the spotlight to newly discovered artists or bands. Its goal is to expand the OPM music industry by endorsing newly discovered artists or bands.

International

In 2007, Myx TV (originally launched simply as Myx) was launched in the United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States and with music video as its primary content.[2] It was later reformatted to become a general-entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies.

See also

References

  1. Mondela, Eagle (March 30, 2001). "More surprises soon from MYX". Philstar.com. Retrieved May 18, 2026.
  2. Tangcay, Jazz (November 5, 2020). "Content Brand Myx Gets a Relaunch from Filipino Media Giant ABS-CBN (EXCLUSIVE)". Variety. Retrieved May 18, 2026.
  3. Hernando, Mario (December 13, 2010). "MYX an acronym or derived from the word 'mix'?". Philstar.com. Retrieved May 19, 2026.
  4. "Get ready to 'MYX' on Jan. 1". Philippine Daily Inquirer. December 20, 2000. p. 71. Retrieved May 24, 2026.
  5. "MYX and Lifestyle Network rebrand". Adobo Magazine. September 8, 2009. Retrieved May 19, 2026.
  6. "ABS-CBN reboots Studio 23 into sports channel". Marketing-Interactive. January 17, 2014. Retrieved May 18, 2026.
  7. "MYX, Asianovela, O Shopping, Jeepney TV aariba na sa TVPlus". Inquirer Bandera. August 1, 2018. Retrieved May 18, 2026.
  8. "NTC orders ABS-CBN to stop broadcasting". ABS-CBN News. May 5, 2020. Retrieved May 19, 2026.
  9. "Cinema One, MYX to reach more viewers via Cignal". ABS-CBN News. July 1, 2021. Retrieved July 1, 2021.
  10. "Robi, Edward, Anton, and Dani ends stint as MYX VJs due to the ABS-CBN retrenchment of employees". ABS-CBN Entertainment. September 2, 2020.
  11. "I Feel U on MYX". MYXPH. August 29, 2020. Archived from the original on October 28, 2020.
  12. "Artists from Rise Artist Studio". ABS-CBN. August 29, 2020.
  13. "We Rise Together on MYX". Facebook. August 29, 2020. Archived from the original on February 26, 2022.
  14. myx News (August 18, 2025). "New-gen MYX VJs to lead daily backstage pass "MYX NOW," exclusive joyride with stars, clocked out". MYX Global. Retrieved March 28, 2026. Set to premiere on Monday (Sept. 1), "MYX NOW" is the newest daily backstage pass to anything music and pop culture, as the MYX VJs zero in on the latest vibe every single day. The show will feature surprise guests, fresh recommendations, and many more, including the "MYX Daily Top 10" countdown.