| Date | 2008 |
|---|---|
| Also known as | Operation Baja Blast |
| Theme | Internet culture |
Operation Soda Steal was a 2008 engineering project to siphon the drink Baja Blast in bulk from Taco Bell, where it was then exclusively available.[1] It was primarily organized by video gamers, and was successful in getting 2 gallons of Baja Blast.[2][3]
Background
The idea began on GameFAQs, with a user called EpitaphILIP. EpitaphILIP bought a refillable cup and made a device to extract Mountain Dew from the soda machine at Taco Bell by taking the cup home, removing some of its bottom, and gluing a tube to the removed area. He filmed the event with a digital camera, and was concerned about facing repercussions for it, as he was unsure of it's legality.[4]
References
- Schimkowitz, Matt. "Meme heists don't get more 2008 than "Operation Baja Blast"". The A.V. Club.
- Cortes-Yepez, Brandon. "Baja Blast is back in business – for good this time". The Thunderworld.
- Heil, Emily. "How Taco Bell's Baja Blast soda went from curiosity to rallying cry". The Washington Post.
- Plunkett, Luke. "The True Crime Story Of A GameFAQs User Who Just Wanted More Mountain Dew". Kotaku.