| Type | Subsidiary |
|---|---|
| Industry | Telecommunications |
| Founded | 2010 (2010) |
| Headquarters | , |
| Services | Wireless service provider |
Number of employees | 500+ (2022) |
| Parent | Telrite Holdings, Inc. |
| Website | puretalk |
PureTalk Holdings, Inc. is an American mobile virtual network operator headquartered in Covington, Georgia, United States. PureTalk provides wireless phone service over the AT&T network.
Marketing
PureTalk is promoted primarily towards senior citizens, as well as U.S. military veterans (the latter citing the company's promotion as being "veteran-run").[1][2]
PureTalk has marketed itself through paid endorsements by conservative radio hosts and internet personalities such as Sean Hannity, Mark Levin, Candace Owens, Dennis Prager, Tucker Carlson, Ben Shapiro, Clay Travis and Buck Sexton.[1][3] Levin has promoted Pure Talk as an alternative to AT&T due to it being a "woke" company, though PureTalk uses the AT&T network to provide service and also sells devices from companies such as Apple often targeted by conservatives as the same.[1][4]
References
- Baragona, Justin (October 21, 2022). "Right-Wing Media Stars Promote Anti-'Woke' AT&T Rival That's Actually Just AT&T". The Daily Beast. Retrieved October 26, 2022.
- Hardesty, Linda (October 29, 2020). "2 prepaid brands offer eSIM in a sign MVNOs are ready to tap the technology". Fierce Network. Retrieved May 31, 2024.
- Baragona, Justin (August 18, 2021). "Sean Hannity Keeps Using the Afghan Crisis to Sell Pillows and Cellphones". The Daily Beast. Retrieved October 26, 2022.
- "Fox News host Mark Levin says AT&T doesn't want "people part of the white dominant culture" as customers". Media Matters for America. Retrieved October 26, 2022.