Missy Hughes

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Missy Hughes
CEO of the Wisconsin Economic Development Corporation
In office
October 1, 2019 – September 19, 2025
Acting: October 1, 2019 – September 28, 2021
GovernorTony Evers
Preceded byMark Hogan
Succeeded byJohn Miller
Personal details
BornMelissa Larkin
1967 or 1968 (age 57–58)
PartyDemocratic
SpouseTripp Hughes
Children3
EducationGeorgetown University (BA)
University of Wyoming (JD)
WebsiteCampaign website

Melissa B. "Missy" Hughes (née Larkin; born c.1968) is an American lawyer, public administrator, and former agriculture co-op executive from Vernon County, Wisconsin. She served as the secretary and chief executive officer of the Wisconsin Economic Development Corporation (WEDC) from 2019 until 2025. She was appointed in September 2019 by Governor Tony Evers, and was the first woman to hold that post.[1] She was a candidate in the Democratic Party primary for governor of Wisconsin in the 2026 election.

Early life and career

Missy Hughes was born Melissa Larkin. She was raised and educated in Westchester County, New York, graduating from Rye Country Day School in 1986.[2] She attended Georgetown University, earned her bachelor's degree there in 1990, and went on to obtain her J.D. from the University of Wyoming College of Law.[3]

She began her career as a lawyer in Wyoming, working as an associate at the Cheyenne, Wyoming, offices of the law firm Holland & Hart LLP.[3] In 2004, she moved to Wisconsin and accepted a job as general counsel for Organic Valley, a dairy cooperative. She continued as an executive at the coop for the next seventeen years, taking on the expanded role of chief mission officer.[4][5]

She was appointed to the board of directors of Global Animal Partnership and is now serving as its interim executive director.

Political career

Wisconsin Economic Development Corporation

In September 2019, Governor Tony Evers announced that he would nominate Hughes to serve as secretary and C.E.O. of the Wisconsin Economic Development Corporation. Due to procedural foot-dragging by the Republican-dominated legislature, Hughes served in an acting capacity until September 2021, when her nomination was finally confirmed by the Wisconsin Senate.[6] She was the first woman to hold that office.

During her tenure, WEDC took on a prominent role in COVID-19 relief programs, and was responsible for much of the pandemic relief grants distributed to Wisconsin small businesses.[7] By January 2021, the WEDC under Hughes had administered about $240 million in loans to almost 55,000 state small businesses affected by the pandemic, the largest direct-aid program for small businesses in WEDC history.[8]

During Hughes's leadership, the WEDC was part of a consortium that received a regional tech hub designation from the federal government focused on the state’s growing biohealth sector.[9] This designation allowed the Milwaukee and Madison areas to compete for $75 million in federal funding.

The WEDC under Hughes also built a $100 million "Wisconsin Investment Fund", half from federal funds and half from venture capital firms. The fund will invest in biohealth and other industries, only to be used in Wisconsin.[10]

2026 Wisconsin gubernatorial campaign

Hughes resigned from the WEDC in September 2025, announcing days later that she would launch a bid for the Democratic Party nomination for governor in the 2026 Wisconsin gubernatorial election. She joined a crowded primary field, including incumbent lieutenant governor Sara Rodriguez, Milwaukee County executive David Crowley, Madison state senator Kelda Roys, Madison state representative Francesca Hong, and former Madison state representative Brett Hulsey. Hughes ran as a political outsider, with a focus on her business and agriculture background. On June 22, 2026, Hughes announced that she was exiting the race and endorsed Sara Rodriguez.[11][12]

Personal life and family

Missy Hughes is one of seven children born to medical doctors Philip and Aimée (née Diefenbach) Larkin. Her mother was one of the first women to graduate from Columbia University College of Physicians and Surgeons, in 1950, and worked for many years as chief of allergy and immunology at White Plains Hospital.[13] Her father was a physician and urologist for 50 years in White Plains.[14]

Missy Larkin took the last name Hughes when she married Paul H. "Tripp" Hughes III.[5] They have three children and maintain a sheep farm outside Viroqua, Wisconsin.[15]

References

  1. Schmidt, Mitchell (September 6, 2019). "Organic Valley's Melissa Hughes appointed to head WEDC". Wisconsin State Journal. Retrieved July 9, 2021.
  2. Hettman, Brenda (June 7, 1986). "Rye County Day School graduates 82". The Reporter Dispatch. p. 3. Retrieved October 4, 2025 – via Newspapers.com.
  3. "Wyoming Business". Casper Star-Tribune. October 5, 1997. p. 15. Retrieved October 4, 2025 – via Newspapers.com.
  4. "Executive Profiles". Wisconsin Economic Development Corporation. Archived from the original on June 22, 2025. Retrieved October 4, 2025 – via Wayback Machine.
  5. "About Missy". Missy for Governor. Retrieved October 4, 2025.
  6. "Senate confirms four of Evers' cabinet picks". Wispolitics.com. September 28, 2021. Retrieved October 4, 2025.
  7. Gunn, Erik (September 29, 2025). "Former economic development CEO Missy Hughes launches campaign for Wisconsin governor". Wisconsin Examiner. Retrieved October 4, 2025.
  8. "'We're All In' grants provide nearly $240M total to Wisconsin small businesses". CBS 58 Newsroom. January 8, 2021. Retrieved April 13, 2026.
  9. "Wisconsin receives regional tech hub designation from the federal government". Wisconsin Public Radio. October 23, 2023. Retrieved April 13, 2026.
  10. "$100M Wisconsin Investment Fund will focus on tech, biohealth start ups". Wisconsin Public Radio. May 29, 2024. Retrieved April 13, 2026.
  11. Kjeldsen, Vanessa (June 22, 2026). "Democrat Missy Hughes suspends campaign for Wisconsin governor". WSAW. Retrieved June 22, 2026.
  12. "Missy Hughes drops out of governor's race, endorses Lt. Gov. Sara Rodriguez". CBS 58. June 22, 2026. Retrieved June 22, 2026.
  13. "Aimée Diefenbach Larkin". McMahon, Lyon & Hartnett Funeral Home Inc. January 2015. Retrieved October 4, 2025.
  14. "Philip Charles Larkin". McMahon, Lyon & Hartnett Funeral Home Inc. August 2017. Retrieved October 4, 2025.
  15. "Ann Hughes". Connecticut Post. May 15, 2021. Retrieved October 4, 2025 – via Legacy.com.